Monthly Archive for: ‘July, 2015’

  • factory worker using cutting tool

    Manufacturers should add blogging to their inbound marketing mix

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    Specialty products manufacturers are perfect candidates for content marketing. Their products, by definition, are special in some way. This means that people searching for those products are already midway through the buying process. For example, imagine how many people might search for “cutting tools” – …

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  • funding sign for nonprofits

    How can nonprofits benefit from Inbound Marketing?

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    For purposes of this blog post, when I refer to nonprofits, I’m not talking about large universities or regional hospitals with a dozen satellite campuses. Most of those operate as nonprofits, but they do, indeed, have large, well-established marketing departments. Their use of inbound marketing …

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  • accountant at work

    How accounting firms can get more quality leads

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    Most CPAs pull lots of extra hours during tax season. Once April 15th passes, they have two weeks to get their clients’ first-quarter payroll taxes done. Yet a typical accounting firm is no different from any other company that wants to grow its business. It …

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