Three tips to becoming a better writer

Three tips to becoming a better writer

Manufacturers around the world have adopted the idea of continuous improvement for more than 40 years now. That same philosophy applies to writing. If your writing today is no more polished and professional than it was a year ago, then you’re neglecting your...
Atmospherics can kill a store’s sales

Atmospherics can kill a store’s sales

I was browsing through posts on our neighborhood’s online community the other day, and I came across this rant from a neighbor who was talking about a particular restaurant: “Why do restaurants, retailers, dentist offices and hair salons blare background music...
Outdated marketing pieces make a bad impression

Outdated marketing pieces make a bad impression

I like to collect vintage sheet music and old 45s and usually have luck finding them at garage sales, flea markets or at older music stores. I’ve got a stack of 45s I recently purchased that still have the original paper sleeves that the records came in. Note to the...