Category Archive for: ‘Blogging’

  • factory worker using cutting tool

    Manufacturers should add blogging to their inbound marketing mix

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    Specialty products manufacturers are perfect candidates for content marketing. Their products, by definition, are special in some way. This means that people searching for those products are already midway through the buying process. For example, imagine how many people might search for “cutting tools” – …

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  • accountant at work

    How accounting firms can get more quality leads

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    Most CPAs pull lots of extra hours during tax season. Once April 15th passes, they have two weeks to get their clients’ first-quarter payroll taxes done. Yet a typical accounting firm is no different from any other company that wants to grow its business. It …

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  • professional photography gear

    Use professional photography in your marketing materials

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    Okay, let’s get this understood right from the get-go. I’m not a professional photographer and neither is anyone in my family. So I’m not writing this as some form of self service or with an agenda. And yes, professional photographers will probably appreciate the recommendation …

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