Category Archive for: ‘Inbound Marketing’

  • factory worker using cutting tool

    Manufacturers should add blogging to their inbound marketing mix

    0

    Specialty products manufacturers are perfect candidates for content marketing. Their products, by definition, are special in some way. This means that people searching for those products are already midway through the buying process. For example, imagine how many people might search for “cutting tools” – …

    Read More
  • funding sign for nonprofits

    How can nonprofits benefit from Inbound Marketing?

    0

    For purposes of this blog post, when I refer to nonprofits, I’m not talking about large universities or regional hospitals with a dozen satellite campuses. Most of those operate as nonprofits, but they do, indeed, have large, well-established marketing departments. Their use of inbound marketing …

    Read More