Category Archive for: ‘Writing’

  • factory worker using cutting tool

    Manufacturers should add blogging to their inbound marketing mix

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    Specialty products manufacturers are perfect candidates for content marketing. Their products, by definition, are special in some way. This means that people searching for those products are already midway through the buying process. For example, imagine how many people might search for “cutting tools” – …

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  • content creation

    4 steps to becoming a much better content creator in just 60 days

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    Let’s face it, creating content is not exactly easy, and if you’re looking to excel at inbound marketing, you have to be able to create remarkable content and lots of it. Creating this content is a skill just like any other.

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  • writing desk

    3 tips to becoming a better writer

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    Manufacturers around the world have adopted the idea of continuous improvement for more than 20 years now. That same philosophy applies to writing. If your blogging today is no more polished and professional than it was a year ago, then you’re neglecting your craft. There …

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  • checkboxes marked now and later

    How to create urgency in your sales materials and copywriting

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    Whenever you’re writing something for your business, you should always encourage your readers to take some kind of action. This is true for sales letters, brochures, special offers, web content, flyers or eBooks, and advertisements – really, anything that will fall into the hands of …

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