Google Analytics brings clarity to Google Ads

Google Analytics brings clarity to Google Ads

by | Analytics

Google Ads does a great job of telling you which ads produce clicks and which of those clicks results in a conversion. But let’s face it, there’s a lot of information you cannot get from Google Ads alone. Suppose you have an e-commerce website and two...
Why OTT is sweeping the country

Why OTT is sweeping the country

by | Media

What is OTT? OTT is an abbreviation for Over-the-Top and is a term that describes streaming digital content. The content can be text, audio, and video. OTT has surged in popularity over the last decade to the point that industry executives say it is the future of...
How could self discipline improve your life?

How could self discipline improve your life?

by | Opinion

One day recently Dennis Prager, nationally syndicated radio talk show host, was asked to name the source of his wisdom, excluding the Bible. He described an incident when he was a young boy in school. As the time for afternoon prayer approached, Dennis told his...
7 SEO tips to improve your search ranking

7 SEO tips to improve your search ranking

by | SEO

Let’s face it: not popping up among the top of search engine results can be detrimental to your business and your brand. This is where Search Engine Optimization comes in; it allows business owners and digital marketers to navigate the system of web rankings to...
How accounting firms can get more leads

How accounting firms can get more leads

by | Lead Generation

Most CPAs pull lots of extra hours during tax season. Once April 15th passes, they have two weeks to get their clients? first-quarter payroll taxes done. Yet a typical accounting firm is no different from any other company that wants to grow its business. It needs a...