by John Murphy | Lead Generation
Whenever you’re writing something for your business, you should always encourage your readers to take some kind of action. This is true for sales letters, brochures, special offers, web content, flyers or eBooks, and advertisements – really, anything that will...
by John Murphy | Creative
Manufacturers around the world have adopted the idea of continuous improvement for more than 40 years now. That same philosophy applies to writing. If your writing today is no more polished and professional than it was a year ago, then you’re neglecting your...
by John Murphy | Retailing
I was browsing through posts on our neighborhood’s online community the other day, and I came across this rant from a neighbor who was talking about a particular restaurant: “Why do restaurants, retailers, dentist offices and hair salons blare background music...