Our Blog
Here is where you’ll find news, marketing tips, my personal opinions and some observations about the oddities of everyday life. –John Murphy
Google Analytics brings clarity to Google Ads
Google Ads does a great job of telling you which ads produce clicks and which of those clicks results in a conversion. But let's face it, there's a lot of information you cannot get from Google Ads alone. Suppose you have an e-commerce website and two percent of your...
Why OTT is sweeping the country
What is OTT? OTT is an abbreviation for Over-the-Top and is a term that describes streaming digital content. The content can be text, audio, and video. OTT has surged in popularity over the last decade to the point that industry executives say it is the future of...
How could self discipline improve your life?
One day recently Dennis Prager, nationally syndicated radio talk show host, was asked to name the source of his wisdom, excluding the Bible. He described an incident when he was a young boy in school. As the time for afternoon prayer approached, Dennis told his...
7 SEO tips to improve your search ranking
Let's face it: not popping up among the top of search engine results can be detrimental to your business and your brand. This is where Search Engine Optimization comes in; it allows business owners and digital marketers to navigate the system of web rankings to...
How accounting firms can get more leads
Most CPAs pull lots of extra hours during tax season. Once April 15th passes, they have two weeks to get their clients? first-quarter payroll taxes done. Yet a typical accounting firm is no different from any other company that wants to grow its business. It needs a...
How to create urgency in your sales materials and copywriting
Whenever you're writing something for your business, you should always encourage your readers to take some kind of action. This is true for sales letters, brochures, special offers, web content, flyers or eBooks, and advertisements – really, anything that will fall...
Three tips to becoming a better writer
Manufacturers around the world have adopted the idea of continuous improvement for more than 40 years now. That same philosophy applies to writing. If your writing today is no more polished and professional than it was a year ago, then you're neglecting your craft....
Atmospherics can kill a store’s sales
I was browsing through posts on our neighborhood’s online community the other day, and I came across this rant from a neighbor who was talking about a particular restaurant: "Why do restaurants, retailers, dentist offices and hair salons blare background music in...
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2010 Partridge Meadows Ct.
Hudson, OH 44236
330-701-4743
jmurphy@themurphyagency.com