Our Blog
Here is where you’ll find news, marketing tips, my personal opinions and some observations about the oddities of everyday life. –John Murphy
Atmospherics can kill a store’s sales
I was browsing through posts on our neighborhood’s online community the other day, and I came across this rant from a neighbor who was talking about a particular restaurant: "Why do restaurants, retailers, dentist offices and hair salons blare background music in...
Outdated marketing pieces make a bad impression
I like to collect vintage sheet music and old 45s and usually have luck finding them at garage sales, flea markets or at older music stores. I’ve got a stack of 45s I recently purchased that still have the original paper sleeves that the records came in. Note to the...
Why a tri-fold brochure is essential for any business
Effective advertising for a new business doesn't have to be expensive or involve intense marketing strategies. A quality business card is essential. While you are ordering your business cards, look into tri-fold brochures as well. Not only do they provide massive...
Don’t kid yourself. Direct mail is still a powerful tool.
It seems that every day a new story hits the wire about companies shifting marketing dollars into Facebook, Twitter, LinkedIn and other social media while cutting back on traditional marketing methods. I recommend companies get into social media if they haven't...
Three ways to use marketing students
I have the luxury of working in an area full of colleges and universities. I suspect that's true of most small business marketing consultants. After all, why plant your business out in the middle of nowhere? Whenever I talk to city officials who work in economic...
How nonprofits can benefit from inbound marketing
For purposes of this blog post, when I refer to nonprofits, I'm not talking about large universities or regional hospitals with a dozen satellite campuses. Most of those operate as nonprofits, but they do, indeed, have large, well-established marketing departments....
Working Through Distractions
Can you believe the first quarter of 2020 is in the books already? I ended up the quarter with a flurry of activity, trying to tie-up some projects before my April billing. Only to have everything come to a screeching halt do to some germ somewhere. Have you heard...
Small business owners and salespeople need optimism!
Sales people and business owners are notoriously optimistic. They have to be. I find that kind of optimism almost inspiring. It's fun to be around. I remember a few years ago being in Orlando attending the national tool rally for a large mobile tool distributor. There...
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Hudson, OH 44236
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